La Crosse, WI Census Data
Key demographic and economic indicators for La Crosse, Wisconsin from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
51,791
48.9% male · 51.1% female
Median Age
30.3
8.4 below the national average (38.7 yrs)
Median Household Income
$53,803
24,735.0 below the national average ($78,538)
Bachelor's Degree or Higher
34.8%
0.2 below the national average (35.0%)
HS diploma or higher: 95.1%
Poverty Rate
21.6%
9.2 above the national average (12.4%)
Uninsured: 5.3%
Broadband Access
92.2%
2.5 above the national average (89.7%)
Median Home Value
$196,600
Median rent: $977 · 46% owner-occupied
Unemployment Rate
3.5%
Labor force participation: 62.1%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
La Crosse, WI Frequently Asked Questions
What is the population of La Crosse, WI?
The population of La Crosse, WI is 51,791 according to the 2023 American Community Survey 5-year estimates. The median age is 30.3 years.
What is the median household income in La Crosse?
The median household income in La Crosse, WI is $53,803, below the national average of $78,538. Per capita income is $28,771.
What is the poverty rate in La Crosse?
The poverty rate in La Crosse, WI is 21.6%, compared to the national average of 12.4%. About 5.3% of residents lack health insurance.
What percentage of La Crosse residents have a college degree?
34.8% of adults (25+) in La Crosse hold a bachelor's degree or higher, and 95.1% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in La Crosse?
The median home value in La Crosse, WI is $196,600. Median rent is $977 per month, with 46% of housing units owner-occupied.
What is the racial makeup of La Crosse?
La Crosse's population is 88.4% White, 1.8% Black, 3.1% Hispanic or Latino, and 4.5% Asian (source: 2023 ACS).