Green Bay, WI Census Data
The 3rd largest city in Wisconsin by population · 12 cities ranked
Green Bay is the 3rd largest city in Wisconsin by population and ranks 8th of 12 for median household income. With 106,585 residents, its poverty rate of 16.5% ranks among the higher rates in Wisconsin. This snapshot draws from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-04-13 · Source: U.S. Census Bureau, ACS 2023
Population
106,585
49.6% male · 50.4% female
Median Age
35.7
3.0 below the national average (38.7 yrs)
Median Household Income
$62,546
$15,992 below the national average ($78,538)
Bachelor's Degree or Higher
25.5%
9.5% below the national average (35.0%)
HS diploma or higher: 89.0%
Poverty Rate
16.5%
4.1% above the national average (12.4%)
Uninsured: 8.4%
Broadband Access
93.2%
3.5% above the national average (89.7%)
Median Home Value
$191,500
Median rent: $904 · 56% owner-occupied
Unemployment Rate
4.3%
Labor force participation: 65.0%
Per Capita Income
$39,716
Individual average income (not household)
Veteran Population
6.1%
Disability rate: 15.0%
How Green Bay Compares to Other Wisconsin Cities
Rankings among all 12 Wisconsin cities tracked in the 2023 ACS.
| Ranking | Position | Tier |
|---|---|---|
| Largest by Population | 3rd of 12 | Top 25% |
| Highest Median Income | 8th of 12 | Bottom half |
| Lowest Poverty Rate | 9th of 12 | Bottom half |
| Highest Bachelor's Attainment | 11th of 12 | Bottom 25% |
| Highest Home Value | 9th of 12 | Bottom half |
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Green Bay, WI Frequently Asked Questions
What is the population of Green Bay, WI?
The population of Green Bay, WI is 106,585 according to the 2023 American Community Survey 5-year estimates. The median age is 35.7 years.
What is the median household income in Green Bay?
The median household income in Green Bay, WI is $62,546, below the national average of $78,538. Per capita income is $39,716.
What is the poverty rate in Green Bay?
The poverty rate in Green Bay, WI is 16.5%, compared to the national average of 12.4%. About 8.4% of residents lack health insurance.
What percentage of Green Bay residents have a college degree?
25.5% of adults (25+) in Green Bay hold a bachelor's degree or higher, and 89.0% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Green Bay?
The median home value in Green Bay, WI is $191,500. Median rent is $904 per month, with 56% of housing units owner-occupied.
What is the racial makeup of Green Bay?
Green Bay's population is 69.9% White, 3.8% Black, 18.1% Hispanic or Latino, and 4.1% Asian (source: 2023 ACS).
How does Green Bay rank among Wisconsin cities?
Green Bay is the 3rd largest city in Wisconsin by population, the 8th highest for median household income, the 9th lowest for poverty rate, the 11th highest for bachelor's degree attainment among 12 ranked Wisconsin cities.
What is the unemployment rate in Green Bay?
The unemployment rate in Green Bay, WI is 4.3%, with a labor force participation rate of 65.0%. Per capita income is $39,716.
Cities Similar to Green Bay
Other Wisconsin cities with comparable population and income levels.