Green Bay, WI Census Data
Key demographic and economic indicators for Green Bay, Wisconsin from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
106,585
49.6% male · 50.4% female
Median Age
35.7
3.0 below the national average (38.7 yrs)
Median Household Income
$62,546
15,992.0 below the national average ($78,538)
Bachelor's Degree or Higher
25.5%
9.5 below the national average (35.0%)
HS diploma or higher: 89.0%
Poverty Rate
16.5%
4.1 above the national average (12.4%)
Uninsured: 8.4%
Broadband Access
93.2%
3.5 above the national average (89.7%)
Median Home Value
$191,500
Median rent: $904 · 56% owner-occupied
Unemployment Rate
4.3%
Labor force participation: 65.0%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Green Bay, WI Frequently Asked Questions
What is the population of Green Bay, WI?
The population of Green Bay, WI is 106,585 according to the 2023 American Community Survey 5-year estimates. The median age is 35.7 years.
What is the median household income in Green Bay?
The median household income in Green Bay, WI is $62,546, below the national average of $78,538. Per capita income is $39,716.
What is the poverty rate in Green Bay?
The poverty rate in Green Bay, WI is 16.5%, compared to the national average of 12.4%. About 8.4% of residents lack health insurance.
What percentage of Green Bay residents have a college degree?
25.5% of adults (25+) in Green Bay hold a bachelor's degree or higher, and 89.0% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Green Bay?
The median home value in Green Bay, WI is $191,500. Median rent is $904 per month, with 56% of housing units owner-occupied.
What is the racial makeup of Green Bay?
Green Bay's population is 69.9% White, 3.8% Black, 18.1% Hispanic or Latino, and 4.1% Asian (source: 2023 ACS).