Madison, WI Census Data
Key demographic and economic indicators for Madison, Wisconsin from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
275,568
50.0% male · 50.0% female
Median Age
31.8
6.9 below the national average (38.7 yrs)
Median Household Income
$76,983
1,555.0 below the national average ($78,538)
Bachelor's Degree or Higher
59.2%
24.2 above the national average (35.0%)
HS diploma or higher: 95.7%
Poverty Rate
16.2%
3.8 above the national average (12.4%)
Uninsured: 4.3%
Broadband Access
97.3%
7.6 above the national average (89.7%)
Median Home Value
$346,900
Median rent: $1,364 · 47% owner-occupied
Unemployment Rate
2.7%
Labor force participation: 68.6%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Madison, WI Frequently Asked Questions
What is the population of Madison, WI?
The population of Madison, WI is 275,568 according to the 2023 American Community Survey 5-year estimates. The median age is 31.8 years.
What is the median household income in Madison?
The median household income in Madison, WI is $76,983, below the national average of $78,538. Per capita income is $44,332.
What is the poverty rate in Madison?
The poverty rate in Madison, WI is 16.2%, compared to the national average of 12.4%. About 4.3% of residents lack health insurance.
What percentage of Madison residents have a college degree?
59.2% of adults (25+) in Madison hold a bachelor's degree or higher, and 95.7% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Madison?
The median home value in Madison, WI is $346,900. Median rent is $1,364 per month, with 47% of housing units owner-occupied.
What is the racial makeup of Madison?
Madison's population is 73.0% White, 7.1% Black, 9.3% Hispanic or Latino, and 8.0% Asian (source: 2023 ACS).