Appleton, WI Census Data
Key demographic and economic indicators for Appleton, Wisconsin from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
74,873
50.0% male · 50.0% female
Median Age
36.9
1.8 below the national average (38.7 yrs)
Median Household Income
$77,450
1,088.0 below the national average ($78,538)
Bachelor's Degree or Higher
37.0%
2.0 above the national average (35.0%)
HS diploma or higher: 94.2%
Poverty Rate
8.5%
3.9 below the national average (12.4%)
Uninsured: 4.9%
Broadband Access
95.6%
5.9 above the national average (89.7%)
Median Home Value
$211,500
Median rent: $957 · 67% owner-occupied
Unemployment Rate
3.9%
Labor force participation: 66.9%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Appleton, WI Frequently Asked Questions
What is the population of Appleton, WI?
The population of Appleton, WI is 74,873 according to the 2023 American Community Survey 5-year estimates. The median age is 36.9 years.
What is the median household income in Appleton?
The median household income in Appleton, WI is $77,450, below the national average of $78,538. Per capita income is $44,417.
What is the poverty rate in Appleton?
The poverty rate in Appleton, WI is 8.5%, compared to the national average of 12.4%. About 4.9% of residents lack health insurance.
What percentage of Appleton residents have a college degree?
37.0% of adults (25+) in Appleton hold a bachelor's degree or higher, and 94.2% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Appleton?
The median home value in Appleton, WI is $211,500. Median rent is $957 per month, with 67% of housing units owner-occupied.
What is the racial makeup of Appleton?
Appleton's population is 81.0% White, 2.9% Black, 6.9% Hispanic or Latino, and 6.7% Asian (source: 2023 ACS).