Novi, MI Census Data
The 17th largest city in Michigan by population · 24 cities ranked
Novi is the 17th largest city in Michigan by population and ranks 3rd of 24 for median household income. With 66,224 residents, it has a lower poverty rate than 22 other Michigan cities. This snapshot draws from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-04-13 · Source: U.S. Census Bureau, ACS 2023
Population
66,224
48.4% male · 51.6% female
Median Age
39.9
1.2 above the national average (38.7 yrs)
Median Household Income
$110,938
$32,400 above the national average ($78,538)
Bachelor's Degree or Higher
61.2%
26.2% above the national average (35.0%)
HS diploma or higher: 96.7%
Poverty Rate
4.7%
7.7% below the national average (12.4%)
Uninsured: 3.5%
Broadband Access
98.2%
8.5% above the national average (89.7%)
Median Home Value
$399,100
Median rent: $1,696 · 68% owner-occupied
Unemployment Rate
3.8%
Labor force participation: 64.9%
Per Capita Income
$70,036
Individual average income (not household)
Veteran Population
4.5%
Disability rate: 9.5%
How Novi Compares to Other Michigan Cities
Rankings among all 24 Michigan cities tracked in the 2023 ACS.
| Ranking | Position | Tier |
|---|---|---|
| Largest by Population | 17th of 24 | Bottom half |
| Highest Median Income | 3rd of 24 | Top 25% |
| Lowest Poverty Rate | 2nd of 24 | Top 10% |
| Highest Bachelor's Attainment | 4th of 24 | Top 25% |
| Highest Home Value | 2nd of 24 | Top 10% |
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Novi, MI Frequently Asked Questions
What is the population of Novi, MI?
The population of Novi, MI is 66,224 according to the 2023 American Community Survey 5-year estimates. The median age is 39.9 years.
What is the median household income in Novi?
The median household income in Novi, MI is $110,938, above the national average of $78,538. Per capita income is $70,036.
What is the poverty rate in Novi?
The poverty rate in Novi, MI is 4.7%, compared to the national average of 12.4%. About 3.5% of residents lack health insurance.
What percentage of Novi residents have a college degree?
61.2% of adults (25+) in Novi hold a bachelor's degree or higher, and 96.7% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Novi?
The median home value in Novi, MI is $399,100. Median rent is $1,696 per month, with 68% of housing units owner-occupied.
What is the racial makeup of Novi?
Novi's population is 58.9% White, 8.3% Black, 4.9% Hispanic or Latino, and 25.5% Asian (source: 2023 ACS).
How does Novi rank among Michigan cities?
Novi is the 17th largest city in Michigan by population, the 3rd highest for median household income, the 2nd lowest for poverty rate, the 4th highest for bachelor's degree attainment among 24 ranked Michigan cities.
What is the unemployment rate in Novi?
The unemployment rate in Novi, MI is 3.8%, with a labor force participation rate of 64.9%. Per capita income is $70,036.
Cities Similar to Novi
Other Michigan cities with comparable population and income levels.