New Braunfels, TX Census Data
The 43rd largest city in Texas by population · 74 cities ranked
New Braunfels is the 43rd largest city in Texas by population and ranks 29th of 74 for median household income. With 98,700 residents, it has a lower poverty rate than 59 other Texas cities. This snapshot draws from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-04-13 · Source: U.S. Census Bureau, ACS 2023
Population
98,700
49.5% male · 50.5% female
Median Age
36.4
2.3 below the national average (38.7 yrs)
Median Household Income
$88,257
$9,719 above the national average ($78,538)
Bachelor's Degree or Higher
38.6%
3.6% above the national average (35.0%)
HS diploma or higher: 92.6%
Poverty Rate
6.3%
6.1% below the national average (12.4%)
Uninsured: 11.4%
Broadband Access
97.4%
7.7% above the national average (89.7%)
Median Home Value
$315,100
Median rent: $1,536 · 65% owner-occupied
Unemployment Rate
3.7%
Labor force participation: 65.9%
Per Capita Income
$46,100
Individual average income (not household)
Veteran Population
9.3%
Disability rate: 13.0%
How New Braunfels Compares to Other Texas Cities
Rankings among all 74 Texas cities tracked in the 2023 ACS.
| Ranking | Position | Tier |
|---|---|---|
| Largest by Population | 43rd of 74 | Bottom half |
| Highest Median Income | 29th of 74 | Top half |
| Lowest Poverty Rate | 15th of 74 | Top 25% |
| Highest Bachelor's Attainment | 28th of 74 | Top half |
| Highest Home Value | 27th of 74 | Top half |
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
New Braunfels, TX Frequently Asked Questions
What is the population of New Braunfels, TX?
The population of New Braunfels, TX is 98,700 according to the 2023 American Community Survey 5-year estimates. The median age is 36.4 years.
What is the median household income in New Braunfels?
The median household income in New Braunfels, TX is $88,257, above the national average of $78,538. Per capita income is $46,100.
What is the poverty rate in New Braunfels?
The poverty rate in New Braunfels, TX is 6.3%, compared to the national average of 12.4%. About 11.4% of residents lack health insurance.
What percentage of New Braunfels residents have a college degree?
38.6% of adults (25+) in New Braunfels hold a bachelor's degree or higher, and 92.6% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in New Braunfels?
The median home value in New Braunfels, TX is $315,100. Median rent is $1,536 per month, with 65% of housing units owner-occupied.
What is the racial makeup of New Braunfels?
New Braunfels's population is 73.0% White, 2.3% Black, 33.9% Hispanic or Latino, and 1.3% Asian (source: 2023 ACS).
How does New Braunfels rank among Texas cities?
New Braunfels is the 43rd largest city in Texas by population, the 29th highest for median household income, the 15th lowest for poverty rate, the 28th highest for bachelor's degree attainment among 74 ranked Texas cities.
What is the unemployment rate in New Braunfels?
The unemployment rate in New Braunfels, TX is 3.7%, with a labor force participation rate of 65.9%. Per capita income is $46,100.
Cities Similar to New Braunfels
Other Texas cities with comparable population and income levels.