New Braunfels, TX Census Data
Key demographic and economic indicators for New Braunfels, Texas from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
98,700
49.5% male · 50.5% female
Median Age
36.4
2.3 below the national average (38.7 yrs)
Median Household Income
$88,257
9,719.0 above the national average ($78,538)
Bachelor's Degree or Higher
38.6%
3.6 above the national average (35.0%)
HS diploma or higher: 92.6%
Poverty Rate
6.3%
6.1 below the national average (12.4%)
Uninsured: 11.4%
Broadband Access
97.4%
7.7 above the national average (89.7%)
Median Home Value
$315,100
Median rent: $1,536 · 65% owner-occupied
Unemployment Rate
3.7%
Labor force participation: 65.9%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
New Braunfels, TX Frequently Asked Questions
What is the population of New Braunfels, TX?
The population of New Braunfels, TX is 98,700 according to the 2023 American Community Survey 5-year estimates. The median age is 36.4 years.
What is the median household income in New Braunfels?
The median household income in New Braunfels, TX is $88,257, above the national average of $78,538. Per capita income is $46,100.
What is the poverty rate in New Braunfels?
The poverty rate in New Braunfels, TX is 6.3%, compared to the national average of 12.4%. About 11.4% of residents lack health insurance.
What percentage of New Braunfels residents have a college degree?
38.6% of adults (25+) in New Braunfels hold a bachelor's degree or higher, and 92.6% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in New Braunfels?
The median home value in New Braunfels, TX is $315,100. Median rent is $1,536 per month, with 65% of housing units owner-occupied.
What is the racial makeup of New Braunfels?
New Braunfels's population is 73.0% White, 2.3% Black, 33.9% Hispanic or Latino, and 1.3% Asian (source: 2023 ACS).