Wichita Falls, TX Census Data
The 41st largest city in Texas by population · 74 cities ranked
Wichita Falls is the 41st largest city in Texas by population and ranks 62nd of 74 for median household income. With 102,558 residents, its poverty rate of 17.4% ranks among the higher rates in Texas. This snapshot draws from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-04-13 · Source: U.S. Census Bureau, ACS 2023
Population
102,558
52.4% male · 47.6% female
Median Age
33.0
5.7 below the national average (38.7 yrs)
Median Household Income
$58,568
$19,970 below the national average ($78,538)
Bachelor's Degree or Higher
25.0%
10.0% below the national average (35.0%)
HS diploma or higher: 86.7%
Poverty Rate
17.4%
5.0% above the national average (12.4%)
Uninsured: 16.4%
Broadband Access
92.2%
2.5% above the national average (89.7%)
Median Home Value
$142,600
Median rent: $978 · 57% owner-occupied
Unemployment Rate
3.5%
Labor force participation: 56.0%
Per Capita Income
$33,698
Individual average income (not household)
Veteran Population
10.2%
Disability rate: 14.2%
How Wichita Falls Compares to Other Texas Cities
Rankings among all 74 Texas cities tracked in the 2023 ACS.
| Ranking | Position | Tier |
|---|---|---|
| Largest by Population | 41st of 74 | Bottom half |
| Highest Median Income | 62nd of 74 | Bottom 25% |
| Lowest Poverty Rate | 52nd of 74 | Bottom half |
| Highest Bachelor's Attainment | 59th of 74 | Bottom 25% |
| Highest Home Value | 70th of 74 | Bottom 25% |
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Wichita Falls, TX Frequently Asked Questions
What is the population of Wichita Falls, TX?
The population of Wichita Falls, TX is 102,558 according to the 2023 American Community Survey 5-year estimates. The median age is 33.0 years.
What is the median household income in Wichita Falls?
The median household income in Wichita Falls, TX is $58,568, below the national average of $78,538. Per capita income is $33,698.
What is the poverty rate in Wichita Falls?
The poverty rate in Wichita Falls, TX is 17.4%, compared to the national average of 12.4%. About 16.4% of residents lack health insurance.
What percentage of Wichita Falls residents have a college degree?
25.0% of adults (25+) in Wichita Falls hold a bachelor's degree or higher, and 86.7% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Wichita Falls?
The median home value in Wichita Falls, TX is $142,600. Median rent is $978 per month, with 57% of housing units owner-occupied.
What is the racial makeup of Wichita Falls?
Wichita Falls's population is 70.1% White, 12.9% Black, 22.4% Hispanic or Latino, and 2.7% Asian (source: 2023 ACS).
How does Wichita Falls rank among Texas cities?
Wichita Falls is the 41st largest city in Texas by population, the 62nd highest for median household income, the 52nd lowest for poverty rate, the 59th highest for bachelor's degree attainment among 74 ranked Texas cities.
What is the unemployment rate in Wichita Falls?
The unemployment rate in Wichita Falls, TX is 3.5%, with a labor force participation rate of 56.0%. Per capita income is $33,698.
Cities Similar to Wichita Falls
Other Texas cities with comparable population and income levels.