Watsonville, CA Census Data
Key demographic and economic indicators for Watsonville, California from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
51,968
49.8% male · 50.2% female
Median Age
32.7
6.0 below the national average (38.7 yrs)
Median Household Income
$74,785
3,753.0 below the national average ($78,538)
Bachelor's Degree or Higher
12.7%
22.3 below the national average (35.0%)
HS diploma or higher: 65.5%
Poverty Rate
15.1%
2.7 above the national average (12.4%)
Uninsured: 9.8%
Broadband Access
92.3%
2.6 above the national average (89.7%)
Median Home Value
$657,700
Median rent: $1,784 · 44% owner-occupied
Unemployment Rate
7.9%
Labor force participation: 57.4%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Watsonville, CA Frequently Asked Questions
What is the population of Watsonville, CA?
The population of Watsonville, CA is 51,968 according to the 2023 American Community Survey 5-year estimates. The median age is 32.7 years.
What is the median household income in Watsonville?
The median household income in Watsonville, CA is $74,785, below the national average of $78,538. Per capita income is $34,282.
What is the poverty rate in Watsonville?
The poverty rate in Watsonville, CA is 15.1%, compared to the national average of 12.4%. About 9.8% of residents lack health insurance.
What percentage of Watsonville residents have a college degree?
12.7% of adults (25+) in Watsonville hold a bachelor's degree or higher, and 65.5% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Watsonville?
The median home value in Watsonville, CA is $657,700. Median rent is $1,784 per month, with 44% of housing units owner-occupied.
What is the racial makeup of Watsonville?
Watsonville's population is 30.0% White, 1.0% Black, 83.5% Hispanic or Latino, and 2.5% Asian (source: 2023 ACS).