Vista, CA Census Data
Key demographic and economic indicators for Vista, California from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
98,646
50.3% male · 49.7% female
Median Age
34.9
3.8 below the national average (38.7 yrs)
Median Household Income
$91,854
13,316.0 above the national average ($78,538)
Bachelor's Degree or Higher
27.2%
7.8 below the national average (35.0%)
HS diploma or higher: 81.3%
Poverty Rate
10.2%
2.2 below the national average (12.4%)
Uninsured: 12.1%
Broadband Access
97.6%
7.9 above the national average (89.7%)
Median Home Value
$674,400
Median rent: $2,148 · 49% owner-occupied
Unemployment Rate
6.4%
Labor force participation: 62.9%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Vista, CA Frequently Asked Questions
What is the population of Vista, CA?
The population of Vista, CA is 98,646 according to the 2023 American Community Survey 5-year estimates. The median age is 34.9 years.
What is the median household income in Vista?
The median household income in Vista, CA is $91,854, above the national average of $78,538. Per capita income is $42,126.
What is the poverty rate in Vista?
The poverty rate in Vista, CA is 10.2%, compared to the national average of 12.4%. About 12.1% of residents lack health insurance.
What percentage of Vista residents have a college degree?
27.2% of adults (25+) in Vista hold a bachelor's degree or higher, and 81.3% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Vista?
The median home value in Vista, CA is $674,400. Median rent is $2,148 per month, with 49% of housing units owner-occupied.
What is the racial makeup of Vista?
Vista's population is 50.3% White, 2.8% Black, 49.7% Hispanic or Latino, and 5.2% Asian (source: 2023 ACS).