Vista, CA Census Data
The 78th largest city in California by population · 188 cities ranked
Vista is the 78th largest city in California by population and ranks 109th of 188 for median household income. With 98,646 residents, it has a lower poverty rate than 97 other California cities. This snapshot draws from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-04-13 · Source: U.S. Census Bureau, ACS 2023
Population
98,646
50.3% male · 49.7% female
Median Age
34.9
3.8 below the national average (38.7 yrs)
Median Household Income
$91,854
$13,316 above the national average ($78,538)
Bachelor's Degree or Higher
27.2%
7.8% below the national average (35.0%)
HS diploma or higher: 81.3%
Poverty Rate
10.2%
2.2% below the national average (12.4%)
Uninsured: 12.1%
Broadband Access
97.6%
7.9% above the national average (89.7%)
Median Home Value
$674,400
Median rent: $2,148 · 49% owner-occupied
Unemployment Rate
6.4%
Labor force participation: 62.9%
Per Capita Income
$42,126
Individual average income (not household)
Veteran Population
6.8%
Disability rate: 8.2%
How Vista Compares to Other California Cities
Rankings among all 188 California cities tracked in the 2023 ACS.
| Ranking | Position | Tier |
|---|---|---|
| Largest by Population | 78th of 188 | Top half |
| Highest Median Income | 109th of 188 | Bottom half |
| Lowest Poverty Rate | 91st of 188 | Top half |
| Highest Bachelor's Attainment | 117th of 188 | Bottom half |
| Highest Home Value | 96th of 188 | Bottom half |
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Vista, CA Frequently Asked Questions
What is the population of Vista, CA?
The population of Vista, CA is 98,646 according to the 2023 American Community Survey 5-year estimates. The median age is 34.9 years.
What is the median household income in Vista?
The median household income in Vista, CA is $91,854, above the national average of $78,538. Per capita income is $42,126.
What is the poverty rate in Vista?
The poverty rate in Vista, CA is 10.2%, compared to the national average of 12.4%. About 12.1% of residents lack health insurance.
What percentage of Vista residents have a college degree?
27.2% of adults (25+) in Vista hold a bachelor's degree or higher, and 81.3% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Vista?
The median home value in Vista, CA is $674,400. Median rent is $2,148 per month, with 49% of housing units owner-occupied.
What is the racial makeup of Vista?
Vista's population is 50.3% White, 2.8% Black, 49.7% Hispanic or Latino, and 5.2% Asian (source: 2023 ACS).
How does Vista rank among California cities?
Vista is the 78th largest city in California by population, the 109th highest for median household income, the 91st lowest for poverty rate, the 117th highest for bachelor's degree attainment among 188 ranked California cities.
What is the unemployment rate in Vista?
The unemployment rate in Vista, CA is 6.4%, with a labor force participation rate of 62.9%. Per capita income is $42,126.
Cities Similar to Vista
Other California cities with comparable population and income levels.