Santa Barbara, CA Census Data
Key demographic and economic indicators for Santa Barbara, California from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
88,024
48.9% male · 51.1% female
Median Age
39.4
0.7 above the national average (38.7 yrs)
Median Household Income
$101,672
23,134.0 above the national average ($78,538)
Bachelor's Degree or Higher
50.2%
15.2 above the national average (35.0%)
HS diploma or higher: 88.9%
Poverty Rate
13.1%
0.7 above the national average (12.4%)
Uninsured: 9.4%
Broadband Access
96.8%
7.1 above the national average (89.7%)
Median Home Value
$1,466,400
Median rent: $2,302 · 40% owner-occupied
Unemployment Rate
4.7%
Labor force participation: 61.9%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Santa Barbara, CA Frequently Asked Questions
What is the population of Santa Barbara, CA?
The population of Santa Barbara, CA is 88,024 according to the 2023 American Community Survey 5-year estimates. The median age is 39.4 years.
What is the median household income in Santa Barbara?
The median household income in Santa Barbara, CA is $101,672, above the national average of $78,538. Per capita income is $49,451.
What is the poverty rate in Santa Barbara?
The poverty rate in Santa Barbara, CA is 13.1%, compared to the national average of 12.4%. About 9.4% of residents lack health insurance.
What percentage of Santa Barbara residents have a college degree?
50.2% of adults (25+) in Santa Barbara hold a bachelor's degree or higher, and 88.9% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Santa Barbara?
The median home value in Santa Barbara, CA is $1,466,400. Median rent is $2,302 per month, with 40% of housing units owner-occupied.
What is the racial makeup of Santa Barbara?
Santa Barbara's population is 63.3% White, 1.3% Black, 36.8% Hispanic or Latino, and 3.8% Asian (source: 2023 ACS).