Rapid City, SD Census Data
Key demographic and economic indicators for Rapid City, South Dakota from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
76,836
50.7% male · 49.3% female
Median Age
39.0
0.3 above the national average (38.7 yrs)
Median Household Income
$65,712
12,826.0 below the national average ($78,538)
Bachelor's Degree or Higher
36.4%
1.4 above the national average (35.0%)
HS diploma or higher: 94.7%
Poverty Rate
13.3%
0.9 above the national average (12.4%)
Uninsured: 10.6%
Broadband Access
94.6%
4.9 above the national average (89.7%)
Median Home Value
$270,000
Median rent: $1,053 · 62% owner-occupied
Unemployment Rate
3.2%
Labor force participation: 60.7%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Rapid City, SD Frequently Asked Questions
What is the population of Rapid City, SD?
The population of Rapid City, SD is 76,836 according to the 2023 American Community Survey 5-year estimates. The median age is 39.0 years.
What is the median household income in Rapid City?
The median household income in Rapid City, SD is $65,712, below the national average of $78,538. Per capita income is $37,635.
What is the poverty rate in Rapid City?
The poverty rate in Rapid City, SD is 13.3%, compared to the national average of 12.4%. About 10.6% of residents lack health insurance.
What percentage of Rapid City residents have a college degree?
36.4% of adults (25+) in Rapid City hold a bachelor's degree or higher, and 94.7% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Rapid City?
The median home value in Rapid City, SD is $270,000. Median rent is $1,053 per month, with 62% of housing units owner-occupied.
What is the racial makeup of Rapid City?
Rapid City's population is 78.3% White, 1.6% Black, 5.6% Hispanic or Latino, and 1.3% Asian (source: 2023 ACS).