Reno, NV Census Data
The 4th largest city in Nevada by population · 10 cities ranked
Reno is the 4th largest city in Nevada by population and ranks 4th of 10 for median household income. With 268,959 residents, its poverty rate of 12.5% ranks among the higher rates in Nevada. This snapshot draws from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-04-13 · Source: U.S. Census Bureau, ACS 2023
Population
268,959
50.7% male · 49.3% female
Median Age
37.3
1.4 below the national average (38.7 yrs)
Median Household Income
$78,448
$90 below the national average ($78,538)
Bachelor's Degree or Higher
35.7%
0.7% above the national average (35.0%)
HS diploma or higher: 89.3%
Poverty Rate
12.5%
0.1% above the national average (12.4%)
Uninsured: 10.5%
Broadband Access
95.7%
6.0% above the national average (89.7%)
Median Home Value
$498,600
Median rent: $1,453 · 49% owner-occupied
Unemployment Rate
5.0%
Labor force participation: 63.6%
Per Capita Income
$42,625
Individual average income (not household)
Veteran Population
7.2%
Disability rate: 12.1%
How Reno Compares to Other Nevada Cities
Rankings among all 10 Nevada cities tracked in the 2023 ACS.
| Ranking | Position | Tier |
|---|---|---|
| Largest by Population | 4th of 10 | Top half |
| Highest Median Income | 4th of 10 | Top half |
| Lowest Poverty Rate | 6th of 10 | Bottom half |
| Highest Bachelor's Attainment | 2nd of 10 | Top 25% |
| Highest Home Value | 1st of 10 | Top 10% |
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Reno, NV Frequently Asked Questions
What is the population of Reno, NV?
The population of Reno, NV is 268,959 according to the 2023 American Community Survey 5-year estimates. The median age is 37.3 years.
What is the median household income in Reno?
The median household income in Reno, NV is $78,448, below the national average of $78,538. Per capita income is $42,625.
What is the poverty rate in Reno?
The poverty rate in Reno, NV is 12.5%, compared to the national average of 12.4%. About 10.5% of residents lack health insurance.
What percentage of Reno residents have a college degree?
35.7% of adults (25+) in Reno hold a bachelor's degree or higher, and 89.3% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Reno?
The median home value in Reno, NV is $498,600. Median rent is $1,453 per month, with 49% of housing units owner-occupied.
What is the racial makeup of Reno?
Reno's population is 63.5% White, 3.2% Black, 24.6% Hispanic or Latino, and 7.0% Asian (source: 2023 ACS).
How does Reno rank among Nevada cities?
Reno is the 4th largest city in Nevada by population, the 4th highest for median household income, the 6th lowest for poverty rate, the 2nd highest for bachelor's degree attainment among 10 ranked Nevada cities.
What is the unemployment rate in Reno?
The unemployment rate in Reno, NV is 5.0%, with a labor force participation rate of 63.6%. Per capita income is $42,625.
Cities Similar to Reno
Other Nevada cities with comparable population and income levels.