Winter Haven, FL Census Data
The 77th largest city in Florida by population · 80 cities ranked
Winter Haven is the 77th largest city in Florida by population and ranks 68th of 80 for median household income. With 52,846 residents, its poverty rate of 16.5% ranks among the higher rates in Florida. This snapshot draws from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-04-13 · Source: U.S. Census Bureau, ACS 2023
Population
52,846
48.0% male · 52.0% female
Median Age
40.6
1.9 above the national average (38.7 yrs)
Median Household Income
$59,604
$18,934 below the national average ($78,538)
Bachelor's Degree or Higher
22.2%
12.8% below the national average (35.0%)
HS diploma or higher: 87.6%
Poverty Rate
16.5%
4.1% above the national average (12.4%)
Uninsured: 11.4%
Broadband Access
93.8%
4.1% above the national average (89.7%)
Median Home Value
$248,200
Median rent: $1,200 · 62% owner-occupied
Unemployment Rate
4.4%
Labor force participation: 53.7%
Per Capita Income
$35,982
Individual average income (not household)
Veteran Population
8.1%
Disability rate: 13.1%
How Winter Haven Compares to Other Florida Cities
Rankings among all 80 Florida cities tracked in the 2023 ACS.
| Ranking | Position | Tier |
|---|---|---|
| Largest by Population | 77th of 80 | Bottom 25% |
| Highest Median Income | 68th of 80 | Bottom 25% |
| Lowest Poverty Rate | 67th of 80 | Bottom 25% |
| Highest Bachelor's Attainment | 70th of 80 | Bottom 25% |
| Highest Home Value | 72nd of 80 | Bottom 25% |
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Winter Haven, FL Frequently Asked Questions
What is the population of Winter Haven, FL?
The population of Winter Haven, FL is 52,846 according to the 2023 American Community Survey 5-year estimates. The median age is 40.6 years.
What is the median household income in Winter Haven?
The median household income in Winter Haven, FL is $59,604, below the national average of $78,538. Per capita income is $35,982.
What is the poverty rate in Winter Haven?
The poverty rate in Winter Haven, FL is 16.5%, compared to the national average of 12.4%. About 11.4% of residents lack health insurance.
What percentage of Winter Haven residents have a college degree?
22.2% of adults (25+) in Winter Haven hold a bachelor's degree or higher, and 87.6% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Winter Haven?
The median home value in Winter Haven, FL is $248,200. Median rent is $1,200 per month, with 62% of housing units owner-occupied.
What is the racial makeup of Winter Haven?
Winter Haven's population is 49.7% White, 26.0% Black, 24.6% Hispanic or Latino, and 1.8% Asian (source: 2023 ACS).
How does Winter Haven rank among Florida cities?
Winter Haven is the 77th largest city in Florida by population, the 68th highest for median household income, the 67th lowest for poverty rate, the 70th highest for bachelor's degree attainment among 80 ranked Florida cities.
What is the unemployment rate in Winter Haven?
The unemployment rate in Winter Haven, FL is 4.4%, with a labor force participation rate of 53.7%. Per capita income is $35,982.
Cities Similar to Winter Haven
Other Florida cities with comparable population and income levels.