Brandon, FL Census Data
The 22nd largest city in Florida by population · 80 cities ranked
Brandon is the 22nd largest city in Florida by population and ranks 25th of 80 for median household income. With 116,365 residents, it has a lower poverty rate than 41 other Florida cities. This snapshot draws from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-04-13 · Source: U.S. Census Bureau, ACS 2023
Population
116,365
48.7% male · 51.3% female
Median Age
37.2
1.5 below the national average (38.7 yrs)
Median Household Income
$77,068
$1,470 below the national average ($78,538)
Bachelor's Degree or Higher
33.8%
1.2% below the national average (35.0%)
HS diploma or higher: 90.2%
Poverty Rate
12.0%
0.4% below the national average (12.4%)
Uninsured: 12.9%
Broadband Access
97.8%
8.1% above the national average (89.7%)
Median Home Value
$293,800
Median rent: $1,691 · 56% owner-occupied
Unemployment Rate
4.2%
Labor force participation: 62.9%
Per Capita Income
$43,850
Individual average income (not household)
Veteran Population
8.5%
Disability rate: 12.3%
How Brandon Compares to Other Florida Cities
Rankings among all 80 Florida cities tracked in the 2023 ACS.
| Ranking | Position | Tier |
|---|---|---|
| Largest by Population | 22nd of 80 | Top half |
| Highest Median Income | 25th of 80 | Top half |
| Lowest Poverty Rate | 39th of 80 | Top half |
| Highest Bachelor's Attainment | 38th of 80 | Top half |
| Highest Home Value | 52nd of 80 | Bottom half |
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Brandon, FL Frequently Asked Questions
What is the population of Brandon, FL?
The population of Brandon, FL is 116,365 according to the 2023 American Community Survey 5-year estimates. The median age is 37.2 years.
What is the median household income in Brandon?
The median household income in Brandon, FL is $77,068, below the national average of $78,538. Per capita income is $43,850.
What is the poverty rate in Brandon?
The poverty rate in Brandon, FL is 12.0%, compared to the national average of 12.4%. About 12.9% of residents lack health insurance.
What percentage of Brandon residents have a college degree?
33.8% of adults (25+) in Brandon hold a bachelor's degree or higher, and 90.2% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Brandon?
The median home value in Brandon, FL is $293,800. Median rent is $1,691 per month, with 56% of housing units owner-occupied.
What is the racial makeup of Brandon?
Brandon's population is 51.9% White, 17.3% Black, 30.3% Hispanic or Latino, and 4.8% Asian (source: 2023 ACS).
How does Brandon rank among Florida cities?
Brandon is the 22nd largest city in Florida by population, the 25th highest for median household income, the 39th lowest for poverty rate, the 38th highest for bachelor's degree attainment among 80 ranked Florida cities.
What is the unemployment rate in Brandon?
The unemployment rate in Brandon, FL is 4.2%, with a labor force participation rate of 62.9%. Per capita income is $43,850.
Cities Similar to Brandon
Other Florida cities with comparable population and income levels.