Brandon, FL Census Data
Key demographic and economic indicators for Brandon, Florida from the 2023 American Community Survey (ACS) 5-year estimates.
Updated: 2026-03-23 · Source: U.S. Census Bureau, ACS 2023
Population
116,365
48.7% male · 51.3% female
Median Age
37.2
1.5 below the national average (38.7 yrs)
Median Household Income
$77,068
1,470.0 below the national average ($78,538)
Bachelor's Degree or Higher
33.8%
1.2 below the national average (35.0%)
HS diploma or higher: 90.2%
Poverty Rate
12.0%
0.4 below the national average (12.4%)
Uninsured: 12.9%
Broadband Access
97.8%
8.1 above the national average (89.7%)
Median Home Value
$293,800
Median rent: $1,691 · 56% owner-occupied
Unemployment Rate
4.2%
Labor force participation: 62.9%
Demographics
Race & Ethnicity
Age Distribution
Commute to Work
Brandon, FL Frequently Asked Questions
What is the population of Brandon, FL?
The population of Brandon, FL is 116,365 according to the 2023 American Community Survey 5-year estimates. The median age is 37.2 years.
What is the median household income in Brandon?
The median household income in Brandon, FL is $77,068, below the national average of $78,538. Per capita income is $43,850.
What is the poverty rate in Brandon?
The poverty rate in Brandon, FL is 12.0%, compared to the national average of 12.4%. About 12.9% of residents lack health insurance.
What percentage of Brandon residents have a college degree?
33.8% of adults (25+) in Brandon hold a bachelor's degree or higher, and 90.2% have at least a high school diploma. The national average for bachelor's degree holders is 35.0%.
What is the median home value in Brandon?
The median home value in Brandon, FL is $293,800. Median rent is $1,691 per month, with 56% of housing units owner-occupied.
What is the racial makeup of Brandon?
Brandon's population is 51.9% White, 17.3% Black, 30.3% Hispanic or Latino, and 4.8% Asian (source: 2023 ACS).